Improvement of the topic of marketing as one of the most influential trends that are impacting the way present companies are managed
starting phases of their development, is recommended to think about having an own department or at least expert in the above mentioned area.
Another important factor connected with development of the field of marketing is that the most popular trends currently refer to rising popularity of the Internet and diverse pages such as for instance Facebook. At present then it is almost impossible to imagine development of a department in the previously presented area without using channels connected with the Internet, which is believed to be one of the most meaningful inventions in the history of mankind. Hence, we ought also not forget that it ought to be treated as the most crucial mean of communication with the customers.