Social media monitoring – your way to control the image of your company in Facebook and evaluate the effectiveness of different activities there
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The second benefit of this option is also referred to brand monitoring that allows us to get information concerning the popularity of other brands. Such knowledge is important to assess the strategic position of every enterprise and to prepare a long-term guidelines regards improvement of our company. That’s the reason why, if we would like to manage our company according to the lessons taught by experts in the area of modern management, we ought to keep in mind that such solutions like brand monitoring are obligatory.