Packaging is one of the extents in which the graphic designer must handle the complex matters that are usually taken by the evolution of publicizing: in this field, the box was established, directly provided by the paper manufacturing, on a careful investigation market and the recognition of consumer sectors.
Actually, the need to express the product (www.intive.com/en/blog/case-studies/cross-platform-video-on-demand-solutions-for-maxdome-2
) has been more and more felt, by providing it – thanks to the package – a character capable of showing its objective and value to the user.
If a packaging is willing to emerge, particularly if it is bind to a consumer product, it has to surely diverge from the others belonging to the same merchandise. This is likely if the packaging is represented by a powerful identity, and this outcome can exclusively be achieved through careful advertising of the corporate image. Satisfying pharmaceutical packaging is the compromise between the image of the product - (Bringen sie mich zu Seite
) and the image of the company: if it is well-prepared, it enhances the product and reinforces the image of the brand and the company. In fact, one of the problems of identification of a company is also that of the constancy of the appearance and of its style
, and how to keep them steady over time wIT
hout giving up the unavoidable updates.