Expansion of a company to a foreign country is known to be a very complicated task. It is so, because it demands from us to have miscellaneous aspects taken into consideration at the same time. Firstly, we should have everything effectively planned so that we would be able to avoid mistakes and difficulties. In addition, we are recommended to also keep in mind that regards the above mentioned option there is a necessity to have everything divided into phases so that we would avoid mistakes such as inter alia entering Russian market with our commodities without gathering GOST certification for them.
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This implies that we are recommended to keep in mind that planning the expansion process plays the most important role in making each expansion be successful. Furthermore, exceptionally in case of Russian market obtaining above presented certificate is necessary, which has been proved on the example of various companies, which despite of high standard and attractive price of their products have failed to capture satisfactory market share there (important information on ).
The reason why GOST Russia is very influential is that this certificate is respected among great range of miscellaneous customers (gost certification). Besides, its importance is related to the fact of loyalty of Russian buyers, who in most cases prefer their local products, no matter of their quality and price. Nonetheless, product from abroad that would have gathered GOST certification is considerably more likely to make a great career on this market that is nowadays known to have interesting growth potential and be a little bit dangerous as well owing to the political reasons.
Taking everything into consideration, we are recommended to remember that there is a substantially increasing probability that planning effectively our expansion on Russian market and taking into consideration such aspects like GOST Russia would be an important step towards achieving our goal, which would be to make great sales records and capture high market share.